Shell Australia says its 3rd annual Mining & Transport Technology forums in Perth, Melbourne and Brisbane during 2012 gave global technical experts and engine manufacturers the opportunity to discuss the energy industry’s challenges. The company allowed its own technical experts to have an open dialogue with customers at the forums, in a strategy aimed at working together on solutions.
Shell’s sales and marketing manager Craig James says both globally and locally, businesses are facing daily challenges around increasing productivity and finding more cost effective energy solutions.
“The world demand for energy is growing rapidly and by the end of the coming decade, growth in the production of easily accessible oil and gas will not match the projected rate of demand growth. We believe there is no single solution to bridge this gap and a mosaic of energy solutions will be required. We need to think about the long-term impacts of the decisions we make today,” he says.
Shell is working with partners and focusing on key areas including integrated natural gas, biofuels, carbon capture and storage and energy efficiency.
Global futurist and ‘Thought Leader’ Dr Keith Suter was one of the speakers at the forums, and says Shell has developed a technique called ‘scenario planning’ to help the company think about the future. “Scenario planning is not what’s currently being suggested or what you would like to see happen, but considers the possibilities of change that are out there that we’re not seeing yet.”
Shell is investing in technologies to provide alternative energy solutions as the world population grows from seven to nine billion by 2050, with energy consumption increasing accordingly. “We are optimistic that together we will come up with better solutions to the energy challenges we face today and into the future,” Craig James says.
“Our short-term decisions will have long-term impacts, and at Shell we do not think we have all the answers, but want to start an open dialogue to work on innovative solutions to the energy challenge, to ensure we have a more sustainable business in the future,” he adds.