Australia’s power transmission and distribution market has a new local supplier following the recent arrival of TGOOD Australia. The company’s regional headquarters is in Brisbane with another office established in Sydney.

TGOOD teamLast month TGOOD Australia’s CEO Chris Ball along with Hong Kong-based global CEO Helmut Rebstock and Qingdao-based TGOOD Electric president Dr Siegfried Ruhland hosted an industry luncheon in Brisbane to present TGOOD’s credentials and share its vision to enter the power products and solutions market in the infrastructure, utility and mining industries.

The company specialises in providing vertically integrated substation solutions, from power products through to and including building and structural fabrication, and is an original equipment manufacturer (OEM) of medium and high voltage power equipment.

Originally founded by German and Chinese engineers in 2004, TGOOD is no stranger to ‘firsts’. The company was the first to be listed on China’s Shenzhen Stock Exchange in 2009 and has recently expanded globally to North America, the Middle East, Africa, Central Asia and South America.

To meet future global demand TGOOD has recently added a new 400,000 square metre manufacturing facility to its existing facilities in Qindao and Chengdu. TGOOD currently holds the number one position for pre-fabricated power solutions in the Chinese domestic market.

Commenting on why the company chose 2016 as the right time to enter the Australian market, Australian CEO Chris Ball said, “Australia represents a significant market. We believe it is asking for a local company that provides increased commercial competitiveness, flexibility and most importantly, vastly faster energy solutions, whilst still being backed by a global player.

“We have an in-depth understanding of the Australian market and are ready to challenge the status-quo.”

He believes that the established global suppliers in Australia are constrained by extreme compartmentalisation and rigidity which results in protracted lead times, cost blow-outs and reduced productivity. “In many cases we can beat our competitor’s lead times by as much as 50%, regardless of the project’s scale, whether it be supplying a medium voltage switchboard or designing and building a pre-fabricated substation.”

TGOOD has set its sights firmly on Australian and New Zealand power and water utilities, engineering procurement construction firms (EPCs) and mining and oil & gas companies as potential clients.

“There is intense pressure on these industry sectors to deliver significant savings to the bottom line whether as overall project costs or reductions in capital expenditure,” Chris Ball said. “Power equipment is often critical path in the delivery of their major projects and nimbleness and flexibility is crucial.

“Dramatically reduced lead times equals dramatically reduced overall project costs and often, dramatically increased productivity. This is where TGOOD comes into our own and represents a real game changer in the industry.”

The TGOOD Australia team comprises five senior, highly experienced professionals and shares the resources and skill pool of its other six global offices. “Although we are a local company our global reach is a major advantage for our clients, Chris Ball said.

“Often the EPC, project location and owner are spread throughout the world and we are able to service clients in most worldwide locations.”

He said that while the company’s key focus was delivering fast energy solutions it did not come at the expense of customer service. “We pride ourselves on really listening to our clients and working collaboratively and pragmatically with them to achieve industry leading results.

“As you can imagine the company’s rapid rise to number one in China did not happen by chance. Our team’s extensive experience in the Australian marketplace means we know what’s missing in the local market and are able to fill that gap.”

Chris Ball is excited by the opportunity he’s been given to lead TGOOD in Australia. “It’s not often that you see the birth of a new global player in such an established industry. We are here for the long haul and incredibly optimistic about the future.”

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