Online equipment rental space market leader has attracted Seven Group Holdings (SGH) to acquire a 25% stake in the company through a strategic investment.

05062016 iseekplantSeven Group Holdings chief executive and managing director Ryan Stokes said, “iSeekplant is driving innovation, efficiency and productivity in this important sector, using technology to help improve efficiency and relationships between the various players.

“iSeekplant is facilitating more options and solution in plant and equipment between owners and users, which is helping enhance competitiveness,” he added.

iSeekplant CEO and founder Sally McPherson said, “Following our strong growth over the last year with the signing of major contractors to our platform, we can take the business forward quickly with the addition of SGH as a cornerstone investor.”

There are now about 3400 large and small equipment hire companies across Australia now using iSeekplant’s plant procurement platform.

Up to 40,000 companies and individuals are searching the site each week for plant and equipment to hire for projects spanning residential construction, civil, agriculture, roads and infrastructure and mining.

In addition, a range of well-known top-tier contractors, including CPB Contractors, Clough, Downer EDI, BMD Constructions, John Holland, Laing O’Rourke, Acciona, Chevron, UGL and Rio Tinto are now using the platform.

Sally McPherson said, “Through our cloud-based platform, we are facilitating high quality matches between contractors and suppliers, providing information on 65,000 machines according to the equipment type, location and availability in both remote and city areas.

“Over the last year, 2700 contracting businesses have used our easy to use public site to find equipment, with close to 500 new plant and equipment hire companies registering for the service in the first three months of 2016,” she added.

Sally McPherson works alongside fellow founders, her brother Drew McPherson, a former civil engineer, and Matt Peters, a development and technology specialist, in the operation of the business, formed in 2011 and now employing 25 people.

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