SDLG in NZA prominent New Zealand name in equipment distribution, TransDiesel, is introducing SDLG-branded machines to the country. The SDLG line of equipment is built by Shandong Lingong Construction Machinery Co Ltd, known as Lingong, and has a reputation for robust design, reliable performance.

New Zealand is the latest country in the Asia-Pacific to start selling the SDLG line of equipment after TransDiesel agreed a contract to represent the brand. TransDiesel confirmed the development after signing a deal with SDLG’s manufacturing parent company.

While Lingong manufactures a full line of SDLG construction equipment, to begin TransDiesel will offer only the company’s wheel loader line, a product for which it is one of the world’s leading producers by volume. In addition to sales, TransDiesel will also back-up the SDLG equipment with its commitment to superior parts and service support.

TransDiesel’s marketing and dealer development manager Mark Keatley said the design and performance of SDLG machines was well-suited to a number of New Zealand customers and applications.

“SDLG wheel loaders are a cost effective solution with excellent reliability and their robust design allows them to work in a variety of applications,” he said.

“Customers looking for a machine that can deliver performance when it’s needed but won’t break the bank will really like the SDLG package. Particularly in applications where the machine is not used all day, every day it makes sense to look at something like an SDLG.”

TransDiesel is planning a series of marketing initiatives to introduce the SDLG brand to equipment users in New Zealand. He says that the SDLG wheel loaders will be suited to a host of applications including work in distribution stores, gravel pits and batching plants, as well as working in general construction, agricultural and landscaping projects.

TransDiesel will sell SDLG’s complete line of wheel loaders and expects particular interest in three units - the LG918L, the LG938L and the LG958L.

Although New Zealand customers will be seeing the machines for the first time, SDLG wheel loaders have been popular with customers in markets such as Australia, India, the Middle East and the US. In the last two years, SDLG products have launched into 18 new markets worldwide and Lingong continues to expand as part of its drive to become the world’s leading Chinese construction equipment brand.

SDLG’s executive president Yu Mengsheng said partnering with established and experienced construction equipment distributors in its export markets, such as TransDiesel for New Zealand, was a crucial part of the company’s strategy.

“We not only want to offer our customers excellent products but we also want to deliver spare parts as quickly as possible to ensure our machines are as profitable as possible for their owners,” he said. “We partner with distributors who offer strong parts stocks and an efficient logistics network to ensure optimized parts availability which delivers better value to our customers.”


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