A company recently honoured by the global Enerpac group as its longest-serving South East Asia distributor, Chee Fatt Co Pte Ltd, is expanding further with the formation of a Construction Division at its Singapore headquarters.
Chee Fatt has completed more than 40 years’ service for the global high-pressure hydraulics Enerpac organization, supplying its high quality pumping, lifting, professional bolting and other products to markets including oil and gas, mining and energy, marine and offshore, aerospace and broader industrial markets.
The Singapore company’ has grown since its formation in 1962 to become one of the largest distributors of industrial equipment and tools in South-East Asia, an achievement also rewarded recently by a Singapore Enterprise 50 Award celebrating Singapore’s enterprising spirit by recognizing local, privately held companies that have contributed to economic development and Singapore and abroad.
“We were very grateful to receive the Enerpac and Enterprise 50 awards at this stage of our development, because they recognize our family’s commitment to relationships based on quality, service, fairness, respect for customers and industry knowledge,” said Chee Fatt deputy director of Sales and Marketing Desmond Poh.
Mr Poh and his brother, deputy director of Sales and Operations Ivan Poh, represent the third generation of the Poh family to join the company since its formation in Singapore’s old hardware district at Sungei Road. Today the company operates from a spacious, modern office, warehouse and workshop complex at Tanjong Penjuru in the heart of Singapore’s industrial area.
“This is the ideal position from which to service our expanding base of established customers and to offer the same standards of quality and service to our new construction industry customers in Singapore, which serve clients throughout South East Asia.”
Chee Fatt is a very good fit with the construction industry, which values the rugged reliability, safety and ergonomic performance built into Enerpac tools already used by discriminating customers in industries such as oil and gas, marine and aerospace and other industries where precision and avoidance of downtime are vital.
“Our philosophy has always been to represent key brands respected by industry and Enerpac is definitely one of those very famous brands. The brands we represent are from USA and Europe and are all known for their reliability and safety. They have been tried and tested in various industries across the world,” says Desmond Poh.
“At the same time, Chee Fatt has ready stock to cater to their urgent requirements, so it does add to their cost efficiencies since we minimize their down time. Customers have come to rely on our expertise and recommendation for tools that get their job done. Our directors have in total more than 100 years’ worth of tools experience within the industries we service.
“Service back-up is critical to our customers. Definitely, it’s one of the reasons why they continue to buy Enerpac even though there are many cheaper alternatives available. They know that there is a reliable and accountable company behind the Enerpac brand they can go to in times of need.
“Chee Fatt also appreciates the service we get from Enerpac, which has provided strong service as well as sales referral support for us and to our customers. They have been very prompt in responding to our customers’ queries as well as in repair service turnaround. At the same time, we have done many joint visits to our customers, so on a technical level they have supported us on this.
Enerpac Country Leader South East Asia, Joseph Wang, presented the Long Standing Distributor Award to Chee Fatt at Enerpac’s most recent meeting of SE Asia distributors, which was the largest Enerpac distributor meeting ever held in South East Asia.
“The efforts and support of distributors such as Chee Fatt provide the underlying strength required for Enerpac to succeed in this way, expanding strongly in demanding markets where only the best supplier and product will flourish,” said Mr Wang.
“We are proud to have Chee Fatt as our longest serving distributor and look forward to continuing to support them in their long-established business partnerships and in their new ventures, including the new Construction Division.”