Cummins Power Generation (CPG), via its distributor Cummins DKSH (Vietnam) LLC (CDV), has signed partnerships with two leading local companies in Vietnam in a determined move to increase its market share and secure business growth in the South East Asian nation.

Vietnam is a priority market for CPG in Asia Pacific and the company is focused on expanding its channels to bring the brand and products closer to customers throughout the country.

CDV, the local distributor for CPG will work with the newly appointed dealers, Truong Loc Construction and Trading JSC and Nguyen Huy Trading and Service Co Ltd to drive awareness and sales of CPG products in northern Vietnam. There are future plans to appoint dealers in southern Vietnam.

Truong Loc and Nguyen Huy will lead CPG’s efforts in penetrating further and deeper into power woes-plagued Vietnam to meet the increasing demand for pre-integrated electricity generation as well as other power products and services.

“With our leading local partners, we will be able to expand CPG’s brand presence and market reach in Vietnam,” said Cummins DKSH South East Asia managing director Hubert Goodman Jr. “The expansion comes at the right time with Vietnam emerging as a growth economy and becoming more attractive to investors. As power demand remains a critical issue for Vietnam, this first step we are taking together with our partners will help to support and reinforce Vietnam’s continued growth.”

Cummins Power Generation’s Asia Pacific territory manager Ang Kim Siong says, “Establishing a stronger foothold in Vietnam is key to spurring growth for the company in Asia Pacific. The partnerships with Truong Loc and Nguyen Huy will aid us tremendously in broadening the brand’s reach and conveying our unique value propositions to our customers. On our end, we will provide our partners with comprehensive product and skillset training as well as ongoing channel support to empower them to bring the best of CPG to Vietnam.

“CPG is committed to product innovations that save our customers energy, time and money, without sacrificing quality and reliability. We invest hundreds of millions of dollars each year in research and development to advance engine and power generation technologies so our customers have access to the best and most effective solutions in the market,” Mr Ang said.

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