ASD Inc, a PANalytical company and leader in high-performance NIR analytical instrumentation and material analysis solutions, has expanded in China’s mining and industrial markets with the addition of reseller Beijing STS Instrument Co. The partnership will expand ASD’s presence in China’s mining and industrial markets through sales of near-infrared (NIR) analytical instrumentation.

STS joins ASD’s reseller network to distribute the TerraSpec® mineral analyzer, FieldSpec®portable spectroradiometer and the LabSpec® lab analyzer lines of instrumentation to support STS’s mission to become a ‘one-stop shop’ for material analysis. STS’s knowledge of the local industry will be essential as they market ASD instruments and solutions to industrial and mining companies throughout the region, which includes Hong Kong and Macao.

“We chose to partner with STS because of their knowledge of both the international and regional mining landscapes, and their energetic dedication to superior customer support,” says NIR vice president of sales and marketing Michael Lands. “We’re pleased to welcome STS to our network of resellers and excited to be expanding our market share in China.”

STS executes a strong marketing and branding plan for each of the products they support. ASD’s instrumentation will provide expanded capabilities for local geologists.

“ASD is well-known as the industry leader in analytical instrumentation,” says STS deputy general manager David Wang. “We are confident that the company’s instruments will quickly become a favourite among our industrial and mining customers.”

ASD has also added Beijing Yudecheng Technology Co to its reseller network. “Yudecheng’s invaluable experience in the mineral exploration and mining industry and their previous success marketing portable instrumentation are the main reasons we chose to pursue this partnership,” says Michael Lands.

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