With six months to go before the bauma China 2012 forum begins, a new record has already been set with more than 1900 companies applying to exhibit at the international trade fair.

The exhibition showcasing construction machinery, building material machines, construction vehicles and equipment will take place from November 27-30 at the Shanghai New International Expo Centre.

The exhibition group director for Messe München International (MMI), which organizes the event, Collin Davis, says, “It was our aim to offer our exhibitors improved conditions for their presentations in the halls. And, as we have eight more halls available for this year’s event, we have been much better able to meet their space requirements.”

Demand for exhibition space in the open-sir site is far exceeding what’s available within the 300,000 square metres of floorspace earmarked for the event.

Several countries including Austria, Finland, Germany, Great Britain, Italy, Korea, Spain and the US will be taking a pavilion at what’s regarded as Asia’s largest and most important industry event. In 2010, bauma hosted 1892 exhibitors from 37 countries and 155,615 visitors from 171 countries.

Organizers are expecting the host country to prove one of the expo’s strongest customers, with China still holding the world’s top spot in the domestic construction market. The Chinese government has several massive infrastructure projects in its 2011-2015 development plan including 36 million social housing units.

A recent report on the global construction machinery market by Oliver Wyman put three Chinese companies in the world’s top 10. XCMG doubled its turnover between 2004 and 2010, while Zoomlin quadrupled sales and the Sany Group increased sales five-fold to US$5 billion.

The report’s author Tom Seiber says Western manufacturers can cash in on the opportunities because their products are best suited to the premium segment of the Chinese market. He says demand for special-purpose machinery, energy-efficient building systems and modern domestic engineering technology and insulation materials is particularly strong.

MMI is one of the world’s leading trade-fair companies, organizing events in Asia, Russia, the Middle East and South America. It boasts six subsidiaries in Europe and Asia and more than 60 foreign representatives serving more than 90 countries.


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