THE Manitou Group has opened the Manitou Centre Malaysia to better serve local customers and develop its activities in the zone. It is the first Manitou Centre in Asia and the group decided to operate in Malaysia, where the market already has telescopics.

The Manitou Centre Malaysia sells and rents the group’s products, including Manitou, Gehl and Mustang machines, but also provides services such as spare parts, guarantee extensions, financing and full service contracts. This entity also makes a fleet of telescopic trucks available for rental.

This new concept enables Manitou to be present in certain zones with the assurance of supplying customers with high-quality equipment, and all the services correspond to the standards defined by the Manitou group. The initiative also enables the group to be engaged with what is happening on the ground and to benefit from this experience to continuously improve products and services offered by the brands, with the customer at the focus of decisions.

Manitou Centre Malaysia is initially targeting the construction, rental and oil markets, with possible developments in other sectors. Malaysia is a large exporter of palm oil, a sector in which materials handling is essential, and Manitou is already referenced in this sector

This country represents the second-largest fleet of Manitou telescopic trucks in Asia, a fleet requiring a commercial presence and increased provision of on-site services.

The team in place since January 1, 2016 includes an operations manager, sales executive, three technicians and support functions, all managed by the Manitou Asia subsidiary.

Operation manager Julien Poupart said, “The opening of this Manitou Centre is very important for the development of services and solutions offers to our customers. We want to provide them with a service adapted to their requirements. In particular, we have a rental fleet of new telescopic trucks to enable customers to develop their activities with latest-generation equipment.”