FARO Technologies, a technology company that develops and markets computer-aided coordinate measurement devices and software, has opened a new office in Brisbane, Australia. The move is part of FARO’s long-term growth plan and to increase its footprint in the Asia Pacific region.
As FARO’s customer base in Australia and New Zealand is growing this expansion is a natural progression - in line with FARO’s commitment to stay close to the customers in order to provide stronger and faster support.
Furthermore, a direct presence allows FARO to be up to date with the changing requirements of the customers, facilitating the development of new and relevant solutions to address the market.
“The Brisbane office is primarily a sales office, supported by the Asia Headquarters in Singapore for non-sales support such as financial, operation, marketing and logistics,” said FARO Asia Pacific head of marketing Quah Beng Chieh.
“With a team of experienced and technically sound personnel, FARO Australia is able to provide pre-sales consultation, technical support, product support and sales support directly to the customers.”
With the establishment of FARO Australia, the company hopes to gain stronger foothold into its core industries such as automotive, metalworking and fabrication, heavy machineries, architectures and construction, BIM/CIM, public safety forensics, etc.
“FARO recognizes the prominence of the mining industry in Australia,” Quah Beng Chieh elaborated. “We have developed a tailored market approach to ensure effective penetration into this market.”
FARO is a trusted source for 3D measurement, imaging and realisation technology. The company develops and markets computer-aided measurement and imaging devices and software. Technology from FARO permits high-precision 3D measurement, imaging and comparison of parts and complex structures within production and quality assurance processes.
The devices are used for inspecting components and assemblies, rapid prototyping, documenting large volume spaces or structures in 3D, surveying and construction, as well as for investigation and reconstruction of accident sites or crime scenes.